I recently met Mike Mecklenburg of Chicago Micro. They are a year-old startup going head to head against CDW, a behemoth IT hardware vendor with $8B in topline revenue.
How?
- Negotiating credit lines with manufacturers and wholesalers.
- Drop-shipping from partners’ warehouses across the country
- Actively partnering with cutting edge manufacturers
- Developing and maintaining strong customer relations by offering a dedicated service rep who is truly dedicated – and available by cell phone 24×7!
In the new world of startups, a company can focus on negotiating partnerships and managing service rather than developing in-house brick-and-mortar operations. Now even CDW competitors can be boot-strapped!
