A study on American daily activity reports that Americans are as likely to watch TV as to laugh, and as likely to nap as to exercise.
Incidence of daily involvement
Source: Philips
The results of the survey show that 81% of Americans watch TV every day, but only 10% of Americans do something creative every day. This also corroborates the trends that Americans are becoming more isolated – since only 31% of Americans spend time with friends and family every day. (Which means two thirds of the population regularly goes days without spending time with friends and family. What do they do instead? Watch TV…)
Strategy Is Everywhere 
