The Financial Times reports that retailers are offering heavy discounts on Harry Potter and the Deathly Hallows. Barnes and Noble CEO Steve Riggio says that he is doing so as “a good investment in the future.”
But what future? This is the final book – if there isn’t profit by now, when will there be? Is there another book coming despite indications contrary?
See my post on “Losing Gracefully in Business” to understand why sometimes there is no future.