Look inside for market adjacencies

There are case studies illustrating the importance of good design. This, I thought, was particularly poignant.

The latex wall paint market is highly competitive. But when FLEX/the INNOVATIONLAB, a design company based in the Netherlands, developed a new container, sales increased 800%.

Great Designs
The design? A container lid that could double as a paint tray. The lid is large enough to fit a full-size roller, and no cleanup is required.

What a great example of how a company can look at the needs of its customers, identify how the product fits into the overall solution, and find a way to deftly solve another need. Two problems solved for the price of one.

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