There are case studies illustrating the importance of good design. This, I thought, was particularly poignant.
The latex wall paint market is highly competitive. But when FLEX/the INNOVATIONLAB, a design company based in the Netherlands, developed a new container, sales increased 800%.
What a great example of how a company can look at the needs of its customers, identify how the product fits into the overall solution, and find a way to deftly solve another need. Two problems solved for the price of one.