Bootstrapping your way to Fortune 500

I recently met Mike Mecklenburg of Chicago Micro. They are a year-old startup going head to head against CDW, a behemoth IT hardware vendor with $8B in topline revenue.

How?

  • Negotiating credit lines with manufacturers and wholesalers.
  • Drop-shipping from partners’ warehouses across the country
  • Actively partnering with cutting edge manufacturers
  • Developing and maintaining strong customer relations by offering a dedicated service rep who is truly dedicated – and available by cell phone 24×7!

In the new world of startups, a company can focus on negotiating partnerships and managing service rather than developing in-house brick-and-mortar operations. Now even CDW competitors can be boot-strapped!

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