Beginning of a New Era

Today I could feel the beginning of a new era. A time for hope, for better health and safety. For enjoying the simple things of life.

That’s right – this morning I changed my Brita filter.

The dangers of an old Brita filter have serious and far-reaching implications. Because Brita filters out Chlorine, bacteria flourish in old filters.

Small businesses are also at stake. Bottled water is a $2 billion industry.  The average firm has roughly $10 million in revenue and 23% net profit margins. Without our continued vigilance, the 7,414 employees working in this industry might have their jobs at stake.

Enjoy a fresh glass of water.  Cheers!

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