Category Archives: Psychology

Storytelling for Children and Executives

The Wall Street Journal tells how the CEO of Procter and Gamble is more interested in the storyteller than in the powerpoint slides. Therefore presentations should have powerful stories.

Mr. Atkinson suggests organizing your story into three acts and starting by establishing context. You want to let your audience know who the main characters are, what the background of the story is, and what you’d like to accomplish by telling it, he says. You might open, for example, by describing a department that’s consistently failed to meet sales goals.

Move on to how your main character—you or the company—fights to resolve the conflicts that create tension in the story, Mr. Atkinson says. Success may require the main character to make additional capital investments or take on new training. Provide real-world examples and detail that can anchor the narrative, he advises.

The ending should inspire a call to action, since you are allowing the audience to draw their own conclusions about your story versus just telling them what to do. Don’t be afraid to use your own failures in support of your main points, says Mr. Smith.

Whatever you do, don’t preface your story with an apology or ask permission to tell it. Be confident that your story has enough relevance to be told and just launch into it, says Mr. Smith. Confidence and authority, he says, help to sell the idea to your audience.

The idea here is not new. Humans are more receptive to stories than to data. The powerful message that was omitted, however, was that while people are more receptive to anecdotes than boring powerpoint presentations, good decisions are made based on information. A story backed up by data combines the power of human psychology with the power of knowledge.

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Hackers Announce Japan Nuked by N. Korea??!

Back in 2007, hackers broke in to a website for the Intelligence Community and made off 64,000 email addresses.

Now, using that same list, they sent out a fake news report apparently from an intelligence agency bulletin. The email is directly traceable to Georgia and Hungary, but likely misdirection from another country entirely…

What’s interesting is that it’s written intelligibly (as far as government-speak goes) and follows conventional structure. Pretty sophisticated for a link going to a weight-loss site!

From: SSC@dia.mil [mailto:SSC@dia.mil]
Sent: Sunday, March 07, 2010 11:17 AM
Subject: FOR OFFICIAL USE ONLY

Office of the Director of National Intelligence INTELLIGENCE BULLETIN UNCLASSIFIED//FOR OFFICIAL USE ONLY

(U//FOUO) DPRK has carried out nuclear missile attack on Japan

06 March 2010

(U//FOUO) Prepared by Defense Intelligence Agency

(U//FOUO) Today, March 06, 2010 at 11.46 AM local time (UTC/GMT -5 hours), US seismographic stations recorded seismic activity in the area of Okinawa Island (Japan). According to National Geospatial-Intelligence Agency, Democratic People’s Republic of Korea has carried out an average range missile attack with use of nuclear warhead. The explosion caused severe destructions in the northern part of the Okinawa island. Casualties among the personnel of the US military base are being estimated at the moment.

(U//FOUO) In connection with the occurred events, it is necessary for the personnel of the services listed below to be ready for immediate mobilization:

CENTRAL INTELLIGENCE AGENCY

DEFENSE INTELLIGENCE AGENCY

DEPARTMENT OF ENERGY:
OFFICE OF INTELLIGENCE AND COUNTERINTELLIGENCE

DEPARTMENT OF HOMELAND SECURITY:
OFFICE OF INTELLIGENCE AND ANALYSIS

DEPARTMENT OF STATE:
BUREAU OF INTELLIGENCE AND RESEARCH

DEPARTMENT OF THE TREASURY:
OFFICE OF INTELLIGENCE AND ANALYSIS

DRUG ENFORCEMENT ADMINISTRATION:
OFFICE OF NATIONAL SECURITY INTELLIGENCE

FEDERAL BUREAU OF INVESTIGATION
NATIONAL SECURITY BRANCH

NATIONAL GEOSPATIAL-INTELLIGENCE AGENCY

NATIONAL RECONNAISSANCE OFFICE

NATIONAL SECURITY AGENCY

UNITED STATES AIR FORCE

UNITED STATES ARMY

UNITED STATES COAST GUARD

UNITED STATES MARINE CORPS

UNITED STATES NAVY
________________

(U//FOUO) Additional information can be found in the following report:

[LINK REMOVED]
________________
Office of the Director of National Intelligence Washington, D.C. 20511

UPDATE: hundreds of visitors are seeking information about this from all over the country – from Maryland to Oklahoma; from outside consultants to intelligence agencies. Post a comment with your reaction. Did you click the link?

Coincidence, or what? Twittering at the alter, etc.

Reuters article on a wedding where the groom paused at the alter to update his twitter AND facebook status. It was bound to happen, sooner or later. Nothing too surprising, move along, move along.

Meanwhile, a few coincidences in the article make reading rather dense. Here are a few details to sort out the confusion:

  • The groom works at a pet store.
  • The groom’s job title at the pet store (according to LinkedIn) is “architect”
  • The groom is not an architect – even when not getting married, he remains, professionally, a groom.
  • The groom’s name is Dana Hanna. He is a male.
  • Mentions of “Dana” refer to the groom – Dana Hanna
  • Mentions of “Hanna” refer to the groom as well – Dana Hanna

The bride, @TracyPage, is also busy on twitter, describing anxiety over so much publicity. Forget the publicity – just try to clear up the confusion!