Mr. Hurd will bring his expertise running the largest computer hardware business on the planet to Oracle, where he may be able to revive the fortunes of Sun’s products at H.P.’s expense.
Who do you think wrote that statement? It sure sounds like a press release from Oracle. But it comes from the pen of Ashlee Vance at the New York Times. Does Ashlee even read what he copies and pastes?
Follow a few basic rules of PR, throw millions of dollars at a problem, and it will go your way, right?
A crash course in PR from @BPGlobalPR:
1. Acknowledge the problem without acknowledging specifics. This was our very first tweet:
@BPGlobalPR: We regretfully admit that something has happened off of the Gulf Coast. More to come.
2. Be open about one piece of bad news and no more. You want to appear human, but you don’t want to appear like a bunch of idiots. There’s another word I’d use there, but I don’t think I can. It rhymes with mickleticks.
@BPGlobalPR: Sadly we can no longer certify our oil as Dolphin Safe.3. Threaten legal action if anyone crosses a line. You’re in PR, but you need to make sure you flex your muscle and establish some ground rules.
@BPGlobalPR: Please do NOT take or clean any oil you find on the beach. That is the property of British Petroleum and we WILL sue you.
View the rest of the tips here.