At the MIT emerging technology conference, Adam Smith, founder of Xobni, describes the process he went through to develop a great product that is changing the way people interact with their email.
He described three principals that went into product development:
- Doesn’t require the user to change their workflow patterns (i.e., behavior)
- Dynamic data – constantly changing so encourages users to review it frequently
- Context aware – adapts to users current needs and objectives
Strategy Is Everywhere 